Most tools now claim to be AI social media managers. The difference shows up in week two, when you are publishing a real campaign under deadline.
Drafting
- Does one brief produce genuinely different drafts per network, or the same text with a truncated tail?
- Can you lock a brand voice, banned words and required product names?
- Are hashtags and CTAs generated per network instead of reused?
Publishing
- Does it schedule into the best window per network, including time zones?
- Can a manager approve without sharing a platform password?
- Is there an audit trail of who approved which version?
- Does it retry failed publishes instead of silently dropping them?
Measuring and automating
- Are metrics read back per post, per network, into one table?
- Can you export or pull the data from an API?
- Is there an MCP server so your AI assistant can publish directly?
- What happens to your data if you cancel?